Beauty Industry

Korean Brands Use Hawaii as a Test Market

The location attracts visitors from all around the world, which is a benefit for marketers.

Korea Times recently published an article about how Hawaii is an ideal market for Korean cosmetics companies to test global expansion – and new Korean cosmetics companies have been opening there.

Hawaii’s largest visitor markets are the United States and Japan, but it also attracts visitors from Canada, Australia, New Zealand and emerging visitor markets including China and Taiwan.

Nature Republic is one Korean company that has recently opened its second cosmetics store in Hawaii, and is planning additional locations to open next year.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters